Less than four months after it announced its latest set of changes to the movie subscription, MoviePass is changing its pricing model once again and is reintroducing its unlimited plan. TechCrunch points out that MoviePass Uncapped, as the plan is now called, offers you an unlimited number of movie screenings every month, with prices starting at $ 9.95. The service is available exclusively in the United States.
Unlike the plans that have been implemented since last August (which imposed a strict limit of three movie screenings per month), MoviePass Uncapped apparently allows you to watch an unlimited number of movies. However, there are some pretty heavy warnings. Terms of service say that the company can limit its selection of movies based on location, schedule, movie titles and even its own historical use.
When you want to watch a movie with the “unlimited” service, you will have to reserve a seat more than three hours before the movie starts, and then you will have to register between 10 and 30 minutes before. If, in the course of a month, you do not register for more than one movie after you have booked it, MoviePass says you can suspend your account. Even stranger, MoviePass reserves the right to cancel your subscription if you do not watch a movie “in its entirety” repeatedly after using the service to buy a ticket.
MoviePass is being very direct with these restrictions in pointing people to “section 2.5” of their terms of service on the home page of their website. But the actual wording of these restrictions remains ambiguous, and seems to grant MoviePass the right to limit its selection of movies at its own discretion. It is possible that the plans he announced in December were more restrictive in terms of the number of exams they could attend, but their rules did not leave too much room for interpretation.
Although the company has moved away from the three levels of service it announced in December, MoviePass Uncapped is still available in multiple price levels, depending on whether you want to commit to a single month or a year. Normally, the service will cost $ 19.95 per month or $ 14.95 per month if you commit to a full year of service, but at the time MoviePass offers a $ 5 discount on both plans as a limited time offer.
With its new simplified pricing plan, MoviePass clearly wants to leave behind last year’s events. After lowering their prices, the service was close to financial ruin and has been trying to find a viable business model since then. The new plan gives MoviePass a lot of discretion to limit the projections as it sees fit, but we’ll have to wait for people to start using the service to see how the company exercises this power.