When you tweet, your tweet will often be marked with details about the specific client software and the computing device used to create the tweet. And this can be a source of great embarrassment for people working in social networks for smart phone manufacturers.
In the final minutes of 2018, the official account of @Huawei wished everyone a happy new year. It was a pretty nice feeling, but people quickly realized that it was published with an iPhone, which is uncomfortable when the purpose of the account is to promote Huawei phones.
Huawei eliminated the tweet, but not before people captured screenshots.
Now, Reuters and Bloomberg report that Huawei’s leadership was furious over the mistake.
“The incident caused damage to the Huawei brand,” Huawei official Chen Lifang said in an internal note on Thursday.
According to reports, Huawei has coupled the pay of the two employees by 5,000 yuan ($ 728) and has reduced the rank of each employee to a level in Huawei’s corporate hierarchy.
Reuters explains how the error occurred:
While the actual tweet was apparently made by Sapient employees, Huawei blamed two employees for not effectively monitoring the process. According to Bloomberg, one of them was the head of Huawei’s digital marketing team.
Huawei is not the only smartphone manufacturer with Android that suffers from this type of shame. Last month, an official Twitter account from Samsung tweeted from an iPhone. In 2014, an official LG account published a tweet taunting the iPhone for its “bendgate” problems when using an iPhone.