Google’s John Mueller was recently asked about updating the central algorithm in March and whether it softened the impact of previous updates.
Many sites that saw a decline in rankings after algorithm updates last year are seeing positive changes after this month’s central update.
In fact, the data shows that the vast majority of the “winners” of this month’s update were “losers” of previous updates.
Is the central algorithm update for March just a reversion?
A question was sent to Mueller during today’s web manager’s meeting about the relationship between the March core update and previous updates.
“With the March 12 update of the central algorithm, there were many sites that saw a positive movement that was significantly reduced during the previous update.
Was there a softening with what came out in August?
With each update, Google makes incremental changes to things that were done in previous updates.
Mueller could not talk specifically about the central update in August 2018, but Google may have made some adjustments.
Google does everything possible to improve things, but sometimes algorithm updates can go too far in one way and not enough in others.
When Google recognizes these imbalances, it will make the necessary adjustments when the next update is released.
It’s not that Google changes something and keeps it that way, regardless of the result.
Mueller says it’s normal for an algorithm update to be based on changes made by a previous update.
Listen to the question and the complete answer below, starting at the 20 minute mark:
“I do not know how this would relate to the updates in August.
I mean, in general, when we do algorithm updates, we try to work with a state and work towards a new state.
And sometimes we improve things where we recognize that maybe the algorithm went too far and other times we improved things where we recognize that the algorithm was not far enough
So, I think this type of incremental changes are completely normal with algorithm updates in general. “